Advertising surrounds us everywhere: on the streets, on TV or Smartphone's screens. Slogans repeats in our heads and the images standing in front of the closed eyes. The promotional process of goods and services integrated in our lives, and we, the objects of this propaganda, risking to dissolve in it. This promo acting is sometimes absurd, it may cause laughter or even disgust. It often does not meet the needs of people, does not correspond to their desires, and more often to the wallet. But a person in the modern world cannot get away from this endless stream of information and it becomes very difficult to distinguish his own objects of desire from those that we were forced to want.